Quick Search

Author
Title
Description
Keyword
Seller Id
ISBN
Advanced Search
 
 
Gift Cards
Checkout a Gift Card


 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Joseph Fernandez Listings

If you cannot find what you want on this page, then please use our search feature to search all our listings.

Click on Title to view full description

 
1 Joseph Fernandez
Corporate Communications: A 21st Century Primer
Response Books; New Delhi, India; 2004; 9780761987467; First Edition; Paperback; New; 
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are: - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments. - The advantages of the complementary use of traditional and new media in reaching the entire targeted audience. - The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits. Printed Pages: 280. 028911

Price: 8.95 USD
Add to Shopping Cart
 
 

 


Questions, comments, or suggestions
Please write to info@mrmlonline.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie