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Sanjay Tiwari Listings

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1 Sanjay Tiwari
The (Un)Common Sense of Advertising: Getting the Basics Right
Response Books; New Delhi, India; 2003; 0761997369 / 9780761997368; First Edition; Paperback; New; 
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation. Printed Pages: 320. 028919

Price: 10.95 USD
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