Quick Search

Author
Title
Description
Keyword
Seller Id
ISBN
Advanced Search
 
 
Gift Cards
Checkout a Gift Card


 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Author Name    Shyamal Ghose, Foreword By R. Gopalkrishnan

Title   The Practice of Marketing: Science or Superstition?

Binding   Paperback

Book Condition   New

Edition   First Edition

Size   7.75 x 5.25 Inches

Publisher   New Delhi, India Roli Books 2005

ISBN    8174363432 / 9788174363435

Seller ID   009625

This book offers a comprehensive introduction to the methodology and applications of marketing models, starting with building blocks for models. This is then followed by the design of measurement instruments for the model and field experiments, and then the art (and science!) of drawing conclusions from the field studies. All this is achieved in a cohesive and concise manner with the overall strategy providing the link between these sections. A ‘how-to” book that is not burdened by indecipherable theory, it is also extremely easy to read with short, distinct chapters. In short, a must-read for marketing practitioners who believe there is more to marketing than ‘gut feel’!! Printed Pages: 276.

Marketing

Price = 7.50 USD


Books of related interest
The Book of Chakra Healing
Liz Simpson
13.60 USD
Add to Shopping Cart

Hinduism: An Introduction
Shakunthala Jagannathan
4.95 USD
Add to Shopping Cart

Indian Art: Forms, Concerns and Development in Historical Perspective (History of Science, Philosophy and Culture in Indian Civilization: Vol. VI, Part 3)
B.N. Goswamy (ed.)
64.50 USD
Add to Shopping Cart

A Vedic Grammar for Students
A.A. Macdonell
4.78 USD
Add to Shopping Cart

Geriatrics in Ayurveda
Dr S. Suresh Babu
12.00 USD
Add to Shopping Cart

Existence and Enlightenment in the Lankavatara-Sutra (A Study in the Ontology and Epistemology of the Yogacara School of Mahayana Buddhism)
Florin Giripescu Sutton
12.50 USD
Add to Shopping Cart

Dattatreya: The Immortal Guru, Yogin and Avatara (A Study of the Transformative and Inclusive Character of a Multi-Faceted Hindu Deity)
Antinio Rigopoulos
9.50 USD
Add to Shopping Cart

Ayurvedic Nutrition
Vaidya Atreya Smith
8.50 USD
Add to Shopping Cart

The Healing Power of Yoga and Kundalini Tantra
J.L. Gupta
15.25 USD
Add to Shopping Cart

A History of Air Warfare
John Andreas Olsen
29.05 USD
Add to Shopping Cart

Dream of Consciousness: Contemplations on Advaita
Chaitanya Balsekar
20.00 USD
Add to Shopping Cart

The Yoga System of Patanjali
P.K. Sasidharan Nair
7.00 USD
Add to Shopping Cart

 


Questions, comments, or suggestions
Please write to info@mrmlonline.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie