Arvind Singhal and Everett M. Rogers
Title Combating AIDS: Communication Strategies in Action
Book Condition New
Edition First Edition
Publisher New Delhi, India Sage Publications 2003
0761997288 / 9780761997283
Seller ID 028694
The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion. Focusing on the work being carried out by individuals and organizations, this book humanizes the AIDS epidemic. Interesting, informative, and readable, it will be of interest to policymakers, practitioners, and scholars in the fields of public health, communication and change, development studies, social work, and public policy. Printed Pages: 428.