Quick Search

Seller Id
Advanced Search
Gift Cards
Checkout a Gift Card

Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate

Author Name    Derek Bose

Title   Brand Bollywood: A New Global Entertainment Order

Binding   Paperback

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Sage Publications 2006

ISBN    0761935347 / 9780761935346

Seller ID   028886

Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances…These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents. This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media—home video, satellite television, radio, Internet, animation and gaming—which determines the success, or otherwise, of films. The author contends that the most successful film-makers will be those who recognise the consolidated potential of these revenue streams as opportunities to be tapped for maximising results—so much so that it would be impossible to produce a flop! Based on original research and personal interviews and discussions with film-makers, media professionals and market players, this book is also backed by solid data from a variety of surveys, audit studies and annual reports available in the public domain. By sifting through and collating inputs from such sources, the author arrives at concrete conclusions that place the issue of media convergence within the framework of film development—something that has not been attempted before. Printed Pages: 228.

Bollywood Cinema India

Price = 7.95 USD

Books of related interest
Kishore Kumar: Method in Madness
Derek Bose
9.00 USD
Add to Shopping Cart

Bachchanalia: The Films & Memorabilia of Amitabh Bachchan
Bhawana Somaaya
79.50 USD
Add to Shopping Cart

Outsider: Films on India: 1950-1990
Shanay Jhaveri (ed.)
40.00 USD
Add to Shopping Cart

The Cinematic Imagination: Indian Popular Films as Social History
Jyotika Virdi
7.25 USD
Add to Shopping Cart

The Essential Mystery: Major Filmmakers of Indian Art Cinema
John W. Hood
14.50 USD
Add to Shopping Cart

The Power of Performance: Actors, Audiences, and Observers of Cultural Performances in India
Heidrun Brückner, Elisabeth Schömbucher, and Phillip B. Zarrilli (eds)
21.25 USD
Add to Shopping Cart

History of Cinema for Beginners
Jarek Kup
7.50 USD
Add to Shopping Cart

Marilyn for Beginners
Kathryn Hyatt
3.75 USD
Add to Shopping Cart

Bollywood Themes
Tushar A. Amin; Foreword By Farah Khan
45.00 USD
Add to Shopping Cart

The Dialogue of Mother India: Mehboob Khan's Immortal Classic
Mehboob Khan
39.95 USD
Add to Shopping Cart

Films and Feminism: Essays in Indian Cinema
Jasbir Jain and Sudha Rai (eds)
9.25 USD
Add to Shopping Cart

Asian Cinemas: A Reader and Guide
Dimitri Eleftheriotis and Gary Needham
28.25 USD
Add to Shopping Cart


Questions, comments, or suggestions
Please write to info@mrmlonline.com
Copyright©2016. All Rights Reserved.
Powered by ChrisLands.com