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Author Name    Denis McQuail

Title   McQuail's Mass Communication Theory

Binding   Paperback

Book Condition   New

Edition   Fifth Edition

Publisher   New Delhi, India Vistaar Publications 2005

ISBN    8178295350 / 9788178295350

Seller ID   028898

Now fully revised, the Fifth Edition of this best-selling text provides a comprehensive, non-technical and wide-ranging introduction to various approaches to understanding mass communication. This edition also takes account of recent theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising). The companion website offers additional material for both lecturers and students. Printed Pages: 624.

Mass Communication

Price = 14.50 USD

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