Title McQuail's Mass Communication Theory
Book Condition New
Edition Fifth Edition
Publisher New Delhi, India Vistaar Publications 2005
8178295350 / 9788178295350
Seller ID 028898
Now fully revised, the Fifth Edition of this best-selling text provides a comprehensive, non-technical and wide-ranging introduction to various approaches to understanding mass communication. This edition also takes account of recent theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising). The companion website offers additional material for both lecturers and students. Printed Pages: 624.