Title The (Un)Common Sense of Advertising: Getting the Basics Right
Book Condition New
Edition First Edition
Publisher New Delhi, India Response Books 2003
0761997369 / 9780761997368
Seller ID 028919
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation. Printed Pages: 320.