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Author Name    Sanjay Tiwari

Title   The (Un)Common Sense of Advertising: Getting the Basics Right

Binding   Paperback

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Response Books 2003

ISBN    0761997369 / 9780761997368

Seller ID   028919

Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation. Printed Pages: 320.

Advertising

Price = 10.95 USD


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