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Author Name    June A. Valladares

Title   The Craft of Copywriting

Binding   Paperback

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Response Books 2000

ISBN    0761994246 / 9780761994244

Seller ID   028920

Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes. Printed Pages: 288.

Copywriting

Price = 9.25 USD


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