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Author Name    Maya Ranganathan and Usha M. Rodrigues

Title   Indian Media in a Globalised World

Binding   Hardcover

Book Condition   New

Jacket Condition   New

Edition   First Edition

Publisher   New Delhi, India Sage Publications 2010

ISBN    8132104013 / 9788132104018

Seller ID   033025

This book explores the transformation of Indian media in the context of two major developments: globalisation (which Sociologist Anthony Giddens terms as being ‘revolutionary’) and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as ‘foreign’ to Indian culture by the media, but has also opened the floodgates for foreign media. Adopting a multi-disciplinary approach, this book looks at the role of media in purveying political, economic and cultural identities, the current definitions of ‘we’, ‘they’, and the ‘other’, and how the ‘other’ is perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and other economic challenges facing the media. Printed Pages: 300.

Indian Media India

Price = 13.25 USD


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