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Author Name    Pramod K. Nayar

Title   Digital Cool: Life in the Age of New Media

Binding   Hardcover

Book Condition   New

Jacket Condition   New

Publisher   New Delhi, India Orient BlackSwan 2012

ISBN    8125047301 / 9788125047308

Seller ID   101862

You email your report, check the position of your stocks, play your favourite Rahman, and upload new patches for your favourite simulation game—all using the same three-inch-by-five device that fits into your palm. You chat, share, play and blog, even check for directions to the new Italian restaurant in town online. Everyday life is now digital. ‘Digital Cool’ is simultaneously about individualisation, with its make-believe detachment (‘Cool’), and the fierce collectivism facilitated by New Media. There’s the young woman waiting for the tube while swishing through the bestseller she’s just bought on her iPad, indifferent to her surroundings; there is also the fury of the mainly online Pink Chaddis campaign of 2009..Printed Pages: 264.

Digital Cool: Life in the Age of New Media Pramod K. Nayar

Price = 11.98 USD


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