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Author Name    Harish Bhat

Title   Tata Log: Eight Modern Stories from a Timeless Institution

Binding   Softcover

Book Condition   New

Publisher   Delhi, India Penguin Books India Pvt. Ltd. 2014

ISBN    0143423347 / 9780143423348

Seller ID   103448

TATAlog?Log (English) = Record-keeping device Log (Hindi) PeopleTATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’Printed Pages: 224.

Tata Log: Eight Modern Stories from a Timeless Institution Harish Bhat

Price = 8.00 USD


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