Title Tata Log: Eight Modern Stories from a Timeless Institution
Book Condition New
Publisher Delhi, India Penguin Books India Pvt. Ltd. 2014
0143423347 / 9780143423348
Seller ID 103448
TATAlog?Log (English) = Record-keeping device Log (Hindi) PeopleTATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’Printed Pages: 224.
Tata Log: Eight Modern Stories from a Timeless Institution Harish Bhat