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Author Name    Hartmut Esslinger

Title   A Fine Line: How Design Strategies are Shaping The Future of Business

Binding   Hardcover

Book Condition   New

Jacket Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2011

ISBN    8126529547 / 9788126529544

Seller ID   104513

A Fine Line is a story about business transformation and a guide, written for business executives, managers, and consultants by Hartmut Essligner , founder of frog design, Inc one of the world's foremost strategic-creative consulting firms. This book reveals the secrets behind Essligner and frog's own transformation from industrial design wunderkind to a strategic-creative consulting firm that has helped companies as varied as Apple and Disney to change the way they do business. The stories, ideas, and strategies in these pages prove that cultural, humanistic, and economic power of creative strategy is the best preparation for the evolving business challenges of the new century.Printed Pages: 224.

A Fine Line: How Design Strategies are Shaping The Future of Business Hartmut Esslinger

Price = 12.00 USD

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