Title Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals
Book Condition New
Edition First Edition
Publisher New Delhi, India Times Group Books 2010
8126525045 / 9788126525041
Seller ID 104548
Seating Low Cost Competition is U practical guide that will help executives in traditional companies develop winning strategies to meet the growing challenge from low cost competitors. Many companies are being severely challenged by low cost competitors - competitors that offer "good enough" products and services at very attractive prices. In many industries the low cost threat is coming from companies based in developing countries, particularly in Asia. Some of these companies have huge, rapidly growing, highly competitive domestic markets, which help to create low cost competitors that can rapidly become formidable challengers to established Western and other (level open-market players. In other industries it is home-grown companies, such as Ryanair, Aldi, and ING DIRECT that are the challengers.Printed Pages: 272.
Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals Adrian Ryans