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Author Name    Adrian Ryans

Title   Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals

Binding   Softcover

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2010

ISBN    8126525045 / 9788126525041

Seller ID   104548

Seating Low Cost Competition is U practical guide that will help executives in traditional companies develop winning strategies to meet the growing challenge from low cost competitors. Many companies are being severely challenged by low cost competitors - competitors that offer "good enough" products and services at very attractive prices. In many industries the low cost threat is coming from companies based in developing countries, particularly in Asia. Some of these companies have huge, rapidly growing, highly competitive domestic markets, which help to create low cost competitors that can rapidly become formidable challengers to established Western and other (level open-market players. In other industries it is home-grown companies, such as Ryanair, Aldi, and ING DIRECT that are the challengers.Printed Pages: 272.

Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals Adrian Ryans

Price = 8.00 USD


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