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Author Name    Scott Keller & Colin Price

Title   Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage

Binding   Softcover

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2011

ISBN    8126534109 / 9788126534104

Seller ID   104553

Power has fundamentally shifted to customers. From markets of surplus demand to those of surplus supply. Customers are more different and discerning, untrusting and promiscuous. The old ways of attracting, serving and retaining customers no longer work. Communications are still arrogant campaigns rather than conversations between equals. Channels are still push tubes rather than pull networks. Products and service delivery are good in terms of standardising quality, but miss the fact that every customer and application is different. Google has become the starting point for most customer interactions today. Technology enables customers to have the upper hand in a negotiation. They are far more aware and informed, far more wary of generic, glib marketing message, and their service expectations are conditioned by their experiences across sectors. Companies need to learn to create and capture value in new ways.Printed Pages: 408.

Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage Scott Keller & Colin Price

Price = 12.00 USD


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