Title Brand Against The Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out From the Competition
Book Condition New
Edition First Edition
Publisher New Delhi, India Times Group Books 2012
8126536179 / 9788126536177
Seller ID 104565
Brand Against the Machine is the blueprint on how to market your brand to attract better clients and to break out from the noise that is traditional corporate branding. Most branding books talk about ability and creating great products or services. This is simply the 'Field of Dreams' approach to marketing; thinking that just because you have a product or service, you're going to make money, is a huge mistake. While ability is important, it's your visibility that matters. Visibility gets you in the door, your ability keeps you there.Printed Pages: 210.
Brand Against The Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out From the Competition Morgan John