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Author Name    Libby Sartain & Mark Schumann

Title   Brand from The Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Binding   Softcover

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2009

ISBN    8126520914 / 9788126520916

Seller ID   104566

This book shows leaders across an organization how to work together to motivate employees to embrace the meaning of the brand, and thus consistently deliver the experience it promises to its customers. It also explains how internal branding can be used recruit the best new employees. The authors provide the first comprehensive, step-by-step guide for creating legendary brands from the inside out. Features include practical examples and case histories from famously employee-friendly companies like Southwest Airlines and Yahoo!.Printed Pages: 272.

Brand from The Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business Libby Sartain & Mark Schumann

Price = 9.00 USD


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