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Author Name    Guy Champniss & Fernando Rodes Vila

Title   Brand Valued: How Socially Valued Brands Hold The Key to A Sustainable Future and Business Success

Binding   Softcover

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2012

ISBN    8126536217 / 9788126536214

Seller ID   104567

At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales.Printed Pages: 314.

Brand Valued: How Socially Valued Brands Hold The Key to A Sustainable Future and Business Success Guy Champniss & Fernando Rodes Vila

Price = 12.00 USD


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