Book Condition New
Edition First Edition
Publisher New Delhi, India Times Group Books 2010
8126527005 / 9788126527007
Seller ID 104618
Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing and measuring a social media program.Printed Pages: 400.