Title Marketing in The Age of Google: Your Online Strategy is Your Business Strategy
Book Condition New
Edition First Edition
Publisher New Delhi, India Times Group Books 2011
8126532904 / 9788126532902
Seller ID 104742
Search engine strategy is too important to be left to the techies! Thanks to Google, online search has become one of the cheapest and most effective ways to build a business. In this non-technical book, search engine strategy guru Vanessa Fox explains what every marketer and businessperson needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, and how any website can improve its search rankings by following a few simple principles. Former Google spokesperson and leading search engine strategy speaker and consultant Fox also exposes widely held myths about search engine rankings: for example, it's not true that large brands have an advantage due to their established presence or larger ad spending. Internet shoe retailer Zappos ranks far higher than giant Nike in search engine rankings, and total search hits.Printed Pages: 256.
Marketing in The Age of Google: Your Online Strategy is Your Business Strategy Vanessa Fox