Title Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Book Condition New
Edition First Edition
Publisher New Delhi, India Times Group Books 2012
8126536691 / 9788126536696
Seller ID 104749
Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the medium for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries, Hipcricket clients, and fellow mobile pioneers, the book takes readers through campaigns worth repeating and others that are not. The book assesses the many mobile roads that marketers can take and illustrates the proven strategies and tactics that move products off the shelf and build loyalty through the consumer's most personal device.Printed Pages: 224.
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices Jeff Hesen