Title Selling Big to China: Negotiating Principles for the World's Largest Market
Book Condition New
Edition First Edition
Publisher New Delhi, India Times Group Books 2011
8126529571 / 9788126529575
Seller ID 104824
In Selling Big to China: Negotiating Principles for the World's Largest Market, China expert Morry Morgan shares proven sales and negotiation techniques for cracking the China market. The author also highlights the most common pitfalls experienced by newcomers to China. At the core of his book is the idea that in order to sell to the Chinese, you need a Chinese sales force. The challenges of managing this sales force should not be underestimated and neither should the cultural differences involved in dealing with China's ambitious Generation Y. Combining practical advice with fascinating insight into the Chinese consumer culture, Morry Morgan's Selling Big to China is an essential tool for any sales person wishing to negotiate this lucrative but potentially treacherous market.Printed Pages: 208.
Selling Big to China: Negotiating Principles for the World's Largest Market Morry Morgan