Title Social Business by Design: Transformative Social Media Strategies for The Connected Company
Book Condition New
Edition First Edition
Publisher New Delhi, India Times Group Books 2012
8126537361 / 9788126537365
Seller ID 104833
Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.Printed Pages: 256.
Social Business by Design: Transformative Social Media Strategies for The Connected Company Dion Hinchcliffe