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Author Name    Philip Kotler

Title   Ten Deadly Marketing Sins: Signs and Solutions

Binding   Hardcover

Book Condition   New

Jacket Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2014

ISBN    8126508558 / 9788126508556

Seller ID   104853

In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common -- and most damaging -- mistakes marketers make, and how you can dodge them. Covering crucial ground such as brand-building, maximizing technology, and relationship management, this book is a must-have for marketers aiming to remain competitive in an increasingly challenging marketplace.Printed Pages: 164.

Ten Deadly Marketing Sins: Signs and Solutions Philip Kotler

Price = 12.00 USD

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