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Author Name    Ben Mack

Title   Think Two Products Ahead

Binding   Softcover

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2009

ISBN    8126521023 / 9788126521029

Seller ID   104916

Think Two Products Ahead is a common-sense approach to marketing that empowers readers to define and develop their own brands with the technology of the major players but without the big cost. It breaks down the three identical branding schemes (synthesize, extract, and amplify) of J. Walter Thompson, Grey Worldwide, and Ogilvy & Mather. Each company has a different name for their branding scheme, with different labels and pictures, but they all use the same three simple, clear-cut steps.Printed Pages: 256.

Ben Mack Think Two Products Ahead

Price = 7.20 USD


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