Quick Search

Author
Title
Description
Keyword
Seller Id
ISBN
Advanced Search
 
 
Gift Cards
Checkout a Gift Card


 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Author Name    Jon Steel

Title   Truth, Tie and Advertising: The Art of Account Planning

Binding   Softcover

Book Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2009

ISBN    8126520949 / 9788126520947

Seller ID   104938

This book describes the discipline of account planning, which combines 4 traditionally discrete areas of advertising and marketing that Steel defines as "part researcher, part account person, part creative, and surrogate consumer." What this really combines is (1) knowledge of the client's business (traditionally handled by the client itself and the Account Executive), (2) the ad agency's creative skills (traditionally handled by the agency Creative Department -- the Copywriter and the Art Director), and (3) research into what the consumer wants--at every stage of the development of an advertising campaign (traditionally handled by the agency's Research Department). Account Planning seeks to integrate these disciplines in order to produce better, more effective ads that will ultimately appeal more to the consumer and sell more of the client's product.Printed Pages: 320.

Truth, Tie and Advertising: The Art of Account Planning Jon Steel

Price = 9.00 USD


Books of related interest
Dramatic History of India: 29 Playlets
Flora Annie Steel
6.50 USD
Add to Shopping Cart

New Oxford Intermediate Learner's Dictionary
Miranda Steel (ed.)
4.50 USD
Add to Shopping Cart

Kundalini Diary: A Visual Journey in Meditation
Santosh Sachdeva
19.99 USD
Add to Shopping Cart

The Word of the Guru: The Life and Teachings of Guru Narayana
Nataraja Guru
11.18 USD
Add to Shopping Cart

Foundations of Contemporary Yoga and Yoga Therapy
Prof R.H. Singh
18.00 USD
Add to Shopping Cart

Analysis of Kanjur (Second Edition)
A.Csoma De Koros & J.W. De Jong
10.25 USD
Add to Shopping Cart

Kundalini Diary: A Visual Journey in Meditation
Santosh Sachdeva
15.00 USD
Add to Shopping Cart

Journey of Geologist in TATA Steel
A.K. Prasad
15.00 USD
Add to Shopping Cart

Reiki: A Unique Art of Healing
Sukhdeepak Malvai
4.00 USD
Add to Shopping Cart

Reiki: A Unique Art of Healing
Sukhdeepak Malvai
1.95 USD
Add to Shopping Cart

Retail Strategies: Understanding Why We Shop
Jim Pooler
4.78 USD
Add to Shopping Cart

Retail Selling: How to Achieve Maximum Retail Sales
Peter Fleming
4.78 USD
Add to Shopping Cart

 


Questions, comments, or suggestions
Please write to info@mrmlonline.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie