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Author Name    Scott Stratten

Title   Unmarketing: Stop Marketing, Start Engaging

Binding   Hardcover

Book Condition   New

Jacket Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books 2011

ISBN    8126529849 / 9788126529841

Seller ID   104944

This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). Marketing isn't a task, a role or speciality. It helps all professionals realize that every single time a potential customer comes across a point of engagement with your company -- you are marketing.Printed Pages: 272.

Unmarketing: Stop Marketing, Start Engaging Scott Stratten

Price = 11.00 USD


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