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Author Name    Gerald J. Tellis

Title   Unrelenting Innovation: How to Build A Culture for Market Dominance

Binding   Hardcover

Book Condition   New

Jacket Condition   New

Edition   First Edition

Publisher   New Delhi, India Times Group Books

ISBN    8126541423 / 9788126541423

Seller ID   104946

The hands on guide for fostering relentless innovation within your company, Gerard Tellis, a noted expert on innovation, advertising and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk and focus on the future.Printed Pages: 352.

Unrelenting Innovation: How to Build A Culture for Market Dominance Gerald J. Tellis

Price = 15.00 USD


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