Quick Search

Author
Title
Description
Keyword
Seller Id
ISBN
Advanced Search
 
 
Gift Cards
Checkout a Gift Card


 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Author Name    Jim Pooler

Title   Retail Strategies: Understanding Why We Shop

Binding   Softcover

Book Condition   New

Publisher   Delhi, India Jaico Publishing House

ISBN    8179929256 / 9788179929254

Seller ID   105577

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.For those in retailing and marketing, this guide to the fickle consumerís mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for todayís retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if itís flawed or doesnít fit? What drives shoppers in various situations? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years and provides valuable insights for retailers, advertisers, marketers, and consumers.Printed Pages: 216.

Retail Strategies: Understanding Why We Shop Jim Pooler

Price = 4.78 USD


Books of related interest
The Spirit of Entrepreneurship: Stories of Guts, Grit and Glory
Times Group Books
30.00 USD
Add to Shopping Cart

The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
Robert W. Swaim
10.00 USD
Add to Shopping Cart

The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate and Win in Business
Chris Helder
10.00 USD
Add to Shopping Cart

The Women of Berkshire Hathaway: Lessons from Warren Buffett's Female CEOs and Directors
Karen Linder
8.73 USD
Add to Shopping Cart

Think Like a Marketer
Lauron Sonnier
7.00 USD
Add to Shopping Cart

Think Two Products Ahead
Ben Mack
7.20 USD
Add to Shopping Cart

Three Moves Ahead: What Chess Can Teach You About Business (Even if You Have Never Played)
Bob Rice
12.00 USD
Add to Shopping Cart

Transganization: For the Smart Entrepreneur
Rohit Arora
5.30 USD
Add to Shopping Cart

Truth, Tie and Advertising: The Art of Account Planning
Jon Steel
9.00 USD
Add to Shopping Cart

Twitter Marketing: An Hour a Day
Hollis Thomases
14.00 USD
Add to Shopping Cart

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
Joel Comm
10.00 USD
Add to Shopping Cart

Unmarketing: Stop Marketing, Start Engaging
Scott Stratten
11.00 USD
Add to Shopping Cart

 


Questions, comments, or suggestions
Please write to info@mrmlonline.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie