Quick Search

Author
Title
Description
Keyword
Seller Id
ISBN
Advanced Search
 
 
Gift Cards
Checkout a Gift Card


 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Author Name    Brad VanAuken

Title   Branding

Binding   Softcover

Book Condition   New

Publisher   Delhi, India Jaico Publishing House

ISBN    8179926680 / 9788179926680

Seller ID   105579

The vast majority of even solid, dependable brands toil along, achieving acceptable but unspectacular results due to an inability to distinguish themselves from their competitors. Their problem? They confuse branding with marketing, brand management with product management, and brand identity with slogans and ad campaigns. Making these distinctions crystal clear is what Branding is all about. This clear and practical guide can help you give your brand an unmistakable and revered identity in a crowded market. Branding offers real solutions for some of the most common and intractable challenges facing both new and established brands. A troubleshooting guide for brands struggling to gain strength, the book can also help your business build a brand from the ground up.The perception of your brand is a reflection of so much more than the products and services you offer. Short-term bottom-line results are admirable and important, but they do not eliminate the need for a comprehensive brand strategy. Branding gives you all the tools and techniques to build your brand, strengthen its reputation, and keep your company in the publicís favor for many, many years.Printed Pages: 320.

Branding Brad VanAuken

Price = 7.88 USD


Books of related interest
Branding Demystified: Plans to Payoffs
Harsh V. Verma
8.95 USD
Add to Shopping Cart

Indian Materia Medica (With Ayurvedic, Unani-Tibbi, Siddha, Allopathic, Hemeopathic, Naturopathic and Home Remedies, Appendices and Indexes), 2 Vols
Dr K. M. Nadkarni
55.00 USD
Add to Shopping Cart

The Problem of Caste (Readings on the Economy, Polity and Society)
Satish Deshpande (Ed.)
12.00 USD
Add to Shopping Cart

The Only Book You Will Ever Need on Branding to Start, Run and Grow Your Business
Michiel Maandag & Liisa Puolakka (Authors)
5.45 USD
Add to Shopping Cart

The Future of Branding
Rajendra K. Srivastava & Gregory Metz Thomas (Eds)
25.00 USD
Add to Shopping Cart

Personal Branding for Dummies
Susan Chritton
8.72 USD
Add to Shopping Cart

Brands Under Fire
Ivan Arthur and Kurien Mathews
12.50 USD
Add to Shopping Cart

Human Resource Management
Iain Henderson
7.95 USD
Add to Shopping Cart

Cooperative Strategies and Alliances in International Business, 2 Vols.
F.J. Contractor
275.00 USD
Add to Shopping Cart

Elsevier's Dictionary of Economics, Business, Finance and Law: Russian-English, 2 Vols.
N.G. Rakipov
315.00 USD
Add to Shopping Cart

Applied Psychometry
Narender Kumar Chadha
11.95 USD
Add to Shopping Cart

Essentials of Operations Management
Scott T. Young
12.25 USD
Add to Shopping Cart

 


Questions, comments, or suggestions
Please write to info@mrmlonline.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie