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Author Name    Michael Gershman

Title   Getting It Right The Second Time

Binding   Softcover

Book Condition   New

Publisher   New Delhi, India Lotus/Roli Books

ISBN    817436238X / 9788174362384

Seller ID   108530

This unusual marketing guide looks at forty-seven highly successful remarketing campaigns that have relaunched failed products into world-leading brands. Examples include many household names such as Pepsi-Cola, which went bankrupt three times before getting it right, Timex; Kleenex and Marlboro - all brands whose initial launch was a disastrous flop, but look where they are today . Gershman shows how the strategies applied in these high-profile examples can be successfully applied in any business situation. The book will be an invaluable guide for businesses seeking to rescue failed or unsatisfactory product launches - and to prospective acquirers looking for turnaround opportunities. Printed Pages: 240.

Getting It Right The Second Time Michael Gershman

Price = 5.45 USD


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