Title Getting It Right The Second Time
Book Condition New
Publisher New Delhi, India Lotus/Roli Books
817436238X / 9788174362384
Seller ID 108530
This unusual marketing guide looks at forty-seven highly successful remarketing campaigns that have relaunched failed products into world-leading brands. Examples include many household names such as Pepsi-Cola, which went bankrupt three times before getting it right, Timex; Kleenex and Marlboro - all brands whose initial launch was a disastrous flop, but look where they are today . Gershman shows how the strategies applied in these high-profile examples can be successfully applied in any business situation. The book will be an invaluable guide for businesses seeking to rescue failed or unsatisfactory product launches - and to prospective acquirers looking for turnaround opportunities. Printed Pages: 240.
Getting It Right The Second Time Michael Gershman