Quick Search

Author
Title
Description
Keyword
Seller Id
ISBN
Advanced Search
 
 
Gift Cards
Checkout a Gift Card


 
Our secure web pages are hosted by Chrislands Inc, who use a Thawte SSL Certificate to ensure secure transmission of your information.
Fully Trusted SSL Certificate
 
 
 

Author Name    Michael Gershman

Title   Getting It Right The Second Time

Binding   Softcover

Book Condition   New

Publisher   New Delhi, India Lotus/Roli Books

ISBN    817436238X / 9788174362384

Seller ID   108530

This unusual marketing guide looks at forty-seven highly successful remarketing campaigns that have relaunched failed products into world-leading brands. Examples include many household names such as Pepsi-Cola, which went bankrupt three times before getting it right, Timex; Kleenex and Marlboro - all brands whose initial launch was a disastrous flop, but look where they are today . Gershman shows how the strategies applied in these high-profile examples can be successfully applied in any business situation. The book will be an invaluable guide for businesses seeking to rescue failed or unsatisfactory product launches - and to prospective acquirers looking for turnaround opportunities. Printed Pages: 240.

Getting It Right The Second Time Michael Gershman

Price = 5.45 USD


Books of related interest
The (Un)Common Sense of Advertising: Getting the Basics Right
Sanjay Tiwari
10.95 USD
Add to Shopping Cart

Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success
Seth Kahan
12.00 USD
Add to Shopping Cart

A Critical Study of Jaina Prakrit Stortras
Rajashree Rajan Mohadikar
19.00 USD
Add to Shopping Cart

A Critical Study of Pradyumnasambhavam
Mamta Mishra
20.00 USD
Add to Shopping Cart

Absolutism East and West
Vijai Kant Dubey
11.00 USD
Add to Shopping Cart

Bhima in Search of the Celestial Flower Kalyanasaugandhikavyayoga
K.G. Paulose & N.P. Unni (Frwd)
7.50 USD
Add to Shopping Cart

Colours of Mind and Other Essays
Meera Chakravorti
6.50 USD
Add to Shopping Cart

Conciousness Time and Praxis
Meera Chakravorti
600.00 USD
Add to Shopping Cart

Development of Domestic Rights
R.S. Date
18.00 USD
Add to Shopping Cart

Dharmasastra and Human Rights
Ujjwala Jha
18.00 USD
Add to Shopping Cart

Untold Story of Universe
Ramanand Pande
6.00 USD
Add to Shopping Cart

Women Career Orientation
Aarti Durani
22.00 USD
Add to Shopping Cart

 


Questions, comments, or suggestions
Please write to info@mrmlonline.com
Copyright©2017. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie