Title India Reloaded: Inside India's Resurgent Consumer Market
Book Condition New
Publisher New Delhi, India Westland Limited
Seller ID 109720
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!
India Reloaded: Inside India's Resurgent Consumer Market Dheeraj Singh