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Author Name    M. Ganesh Babu, G. Vani & N. Panchanatham (Eds)

Title   The 21st Century Consumers: A Behavioural Perspective

Binding   Hardcover

Book Condition   New

Jacket Condition   New

Publisher   New Delhi, India Global Vision Publishing House 2011

ISBN    8182204135 / 9788182204133

Seller ID   110105

This book The 21st Century Consumers: A Behavioural Perspective is primarily intended to serve as a book for scholars, researchers, academicians and businessmen. This book is compilation of research papers of wide coverage relating to Consumer learning, perception, motivation, personality, self concept, decision making, innovation, consumer involvement & implications of concepts in real life & business scenarios. The objectives of compiling these articles are to provide facts and knowledge about the spectrum of consumer behaviour and decision making to the readers. The reader should be able to understand the current trends and functionalities of consumer behaviour. Printed Pages: 360.

The 21st Century Consumers: A Behavioural Perspective M. Ganesh Babu, G. Vani & N. Panchanatham (Eds)

Price = 39.40 USD


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