Title Mass Communication Today
Book Condition New
Jacket Condition New
Publisher New Delhi, India Akansha Publishing House 2010
8190974319 / 9788190974318
Seller ID 110182
Mass communication is the term used to describe the Academic Study of the various Means by which individuals and entities relay information through mass media to Large segments of the Population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, Television and film, as these are used both for disseminating News and for advertising. This volume contains valuable information on mass communication. All salient features are given elaborate treatment in systematic and scientific way. Table of Contents 1. Mass Communication : What, Why and How? 2. The Nature of Mass Communication 3. Theoretical Approaches to Communication 4. The Communications Revolution 5. Professional Organization of Mass Communicators 6. Audio-Visual Revolution 7. Communication Mass and MIS Printed Pages: 294.
Mass Communication Today Urmila Devi