Mass Communication in India: A Sociological Perspective

By: J.V. Vilanilam and A.K. Varghese

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This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communicationthe former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population. Printed Pages: 228.

Title: Mass Communication in India: A Sociological Perspective

Author Name: J.V. Vilanilam and A.K. Varghese

Categories: India, Sociology & Anthropology, Mass Communication,

Edition: First Edition

Publisher: New Delhi, India, Sage Publications: 2005

ISBN: 0761933727

ISBN 13: 9780761933724

Binding: Paperback

Book Condition: New

Seller ID: 028896

Keywords: Mass Communication Sociology India