McQuail's Mass Communication Theory

By: Denis McQuail

Price: $14.50

Quantity: 1 available

Book Condition: New


Now fully revised, the Fifth Edition of this best-selling text provides a comprehensive, non-technical and wide-ranging introduction to various approaches to understanding mass communication. This edition also takes account of recent theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising). The companion website offers additional material for both lecturers and students. Printed Pages: 624.

Title: McQuail's Mass Communication Theory

Author Name: Denis McQuail

Categories: Mass Communication, India,

Edition: Fifth Edition

Publisher: New Delhi, India, Vistaar Publications: 2005

ISBN: 8178295350

ISBN 13: 9788178295350

Binding: Paperback

Book Condition: New

Seller ID: 028898

Keywords: Mass Communication