Transnational Media and Contoured Markets: Redefining Asian Television and Advertising

By: Amos Owen Thomas

Price: $9.75

Quantity: 1 available

Book Condition: New


In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century. Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide. Printed Pages: 272.

Title: Transnational Media and Contoured Markets: Redefining Asian Television and Advertising

Author Name: Amos Owen Thomas

Categories: Mass Communication, India,

Edition: First Edition

Publisher: New Delhi, India, Sage Publications: 2006

ISBN: 0761934847

ISBN 13: 9780761934844

Binding: Paperback

Book Condition: New

Seller ID: 028910

Keywords: Media Television Communication