The (Un)Common Sense of Advertising: Getting the Basics Right

By: Sanjay Tiwari

Price: $10.95

Quantity: 1 available

Book Condition: New


Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as: - what is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements of advertising planning, creation and implementation. Printed Pages: 320.

Title: The (Un)Common Sense of Advertising: Getting the Basics Right

Author Name: Sanjay Tiwari

Categories: Mass Communication, India,

Edition: First Edition

Publisher: New Delhi, India, Response Books: 2003

ISBN: 0761997369

ISBN 13: 9780761997368

Binding: Paperback

Book Condition: New

Seller ID: 028919

Keywords: Advertising