Effective Advertising: Understanding When, How, and Why Advertising Works

By: Gerard J. Tellis

Price: $6.50

Quantity: 1 available

Book Condition: New


Effective Advertising evaluates and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the immediate and carryover effects of advertising on consumer choice, sales and market share. The book further reviews research on the rich variety of ad appeals and suggests which appeals work, explaining when, how, and why they work. Printed Pages: 214.

Title: Effective Advertising: Understanding When, How, and Why Advertising Works

Author Name: Gerard J. Tellis

Categories: General,

Edition: First Edition

Publisher: New Delhi, India, Sage Publications: 2004

ISBN: 8178293706

ISBN 13: 9788178293707

Binding: Paperback

Book Condition: New

Size: 5.5" x 8.5"

Seller ID: 032191

Keywords: Advertising