Global Marketing: Contemporary Theory, Practice, and Cases


Printed Pages: 700

Title: Global Marketing: Contemporary Theory, Practice, and Cases

Author Name: Lian Alon, Eugene Jaffe, Christiane Prange & Donata Vianelli (Authors)

Categories: Business and Economics, India,

Edition: Second Edition

Publisher: New Delh, Routledge/Manohar Publishers &Distributors:

ISBN: 0815367708

ISBN 13: 9780815367703

Binding: Softcover

Book Condition: New

Seller ID: 1201184

Keywords: Global Marketing: Contemporary Theory, Practice, and Cases Lian Alon, Eugene Jaffe, Christiane Prange & Donata Vianelli (Authors)