E-Service Quality and Attitude Toward Online Shopping In Developing Countries, Study Of Malaysia and Saudi Arabia

By: Mohammad Sulaman Alnasser, Rabiul Islam, & Ahmad Bashawir Abdul Ghani (Authors)

Price: $49.60

Quantity: 500 available

Book Condition: New


Contents: Preface. 1. Introduction. 2. Literature review. 3. Conceptual framework. 4. Research methodology. 5. Analysis and presentation of findings. 6. Research summary and discussion. References. Index. This book is designed to fill the gap in the existing body of knowledge regarding attitudes and differences in electronic service quality perception between two different geographical and cultural countries—Malaysia and Saudi Arabia, regarding online shopping. Specifically, it extends previous effort done in an online shopping context by providing evidence that high service quality increases consumers’ trust perception, which in turn results in favorable attitude toward online shopping, with risk perception moderating the impact on consumer’s trust. The book indicates differences between Saudis and Malaysians in e-service quality perception. Also attitude toward online shopping is affected by e-service quality perception, but it had mediated effects through trust. However perceived risk moderates the relationship between e-service quality and trust. The book provides practical suggestions for managers on how to develop consumer trust online and enhance purchase attitude even when customers have high risk perception. The book may be useful for e-commerce players, managers and researchers having interest in the subject. Printed Pages: 208

Title: E-Service Quality and Attitude Toward Online Shopping In Developing Countries, Study Of Malaysia and Saudi Arabia

Author Name: Mohammad Sulaman Alnasser, Rabiul Islam, & Ahmad Bashawir Abdul Ghani (Authors)

Categories: Business and Economics, India,

Publisher: New Delhi, Shipra Publicaitons:

ISBN: 8175418230

ISBN 13: 9788175418233

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 1201794

Keywords: E-Service Quality and Attitude Toward Online Shopping In Developing Countries, Study Of Malaysia and Saudi Arabia Mohammad Sulaman Alnasser, Rabiul Islam, & Ahmad Bashawir Abdul Ghani (Authors)