International Marketing Strategy and Export Performance: With Special Reference to Malaysia

By: Saad Dubayyan Alshammari, Rabiul Islam & Ahmad Bashawir Abdul Ghani (Authors)

Price: $39.90

Quantity: 500 available

Book Condition: New


Contents: Preface. 1. Introduction. 2. Literature review. 3. Research methodology. 4. Data analysis and findings. 5. Discussion and conclusions. References. Index. The book investigates the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. For the relationship between the antecedent factors and the export performance through the mediating influence of the marketing mix, the book explores that the marketing mix does mediate this link in some factors. It discusses the impact of marketing mix strategies on the export performance of Malaysian exporting firms. The book concludes with some recommendations that can be of a great use to the Malaysian exporting firms. Managers, researchers and policy makers may find the book useful. Printed Pages: 146

Title: International Marketing Strategy and Export Performance: With Special Reference to Malaysia

Author Name: Saad Dubayyan Alshammari, Rabiul Islam & Ahmad Bashawir Abdul Ghani (Authors)

Categories: Business and Economics, India,

Publisher: New Delhi, Shipra Publicaitons:

ISBN: 8175418222

ISBN 13: 9788175418226

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 1201809

Keywords: International Marketing Strategy and Export Performance: With Special Reference to Malaysia Saad Dubayyan Alshammari, Rabiul Islam & Ahmad Bashawir Abdul Ghani (Authors)