The Branding of Right-Wing Activism: The News Media and the Tea Party

By: Khadijah Costley White

Price: $34.87

Quantity: 500 available

Book Condition: New


From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in politicalconflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not onlyreported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-WingActivism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete. Printed Pages: 288

Title: The Branding of Right-Wing Activism: The News Media and the Tea Party

Author Name: Khadijah Costley White

Categories: Politics, India,

Publisher: New Delhi, Oxford University Press: 2018

ISBN: 0190879327

ISBN 13: 9780190879327

Binding: Softcover

Book Condition: New

Seller ID: 1202629

Keywords: The Branding of Right-Wing Activism: The News Media and the Tea Party Khadijah Costley White