Co-operative Marketing of Fruits and Vegetables in India

By: K.V. Subrahmanyam & T.M. Gajanana (Authors)

Price: $7.50

Quantity: 500 available

Book Condition: New


This book deals in a comprehensive way all aspects of cooperative marketing of perishable commodities like fruits vegetables in India. In this book emphasis is laid on reasons for success or failure of cooperative marketing societies with the help of case studies on both successful and not so successful existing fruit and vegetable marketing cooperative societies dealing in single as well as multicommodities, like HOPCOMS, Bangalore and DKHOPGCOMS and Mangaloare in Karnataka FRESH, Hyderabad in Andhra Pradesh, and Cooperative Fruit (Banana) Sale Societies, Jalgaon in Maharashtra. The case studies presented in the Book and also the analytical tools used will help both the undergraduate and post graduate students of marketing as guide in understanding the problems of marketing of perishables and also in carrying out their research work on these aspects. The book will also be useful for horticultural and agricultural development departments in different states who are engaged in starting and also running fruit and vegetable marketing cooperatives.Printed Pages: 157.

Title: Co-operative Marketing of Fruits and Vegetables in India

Author Name: K.V. Subrahmanyam & T.M. Gajanana (Authors)

Categories: India, Economics,

Publisher: New Delhi, Concept Publishing Company: 2000

ISBN: 8170228204

ISBN 13: 9788170228202

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 700885

Keywords: Co-operative Marketing of Fruits and Vegetables in India K.V. Subrahmanyam & T.M. Gajanana (Authors)