Media and Market Forces: Challenges and Opportunities

By: V.S. Gupta & Rajeshwar Dyal (Eds.)

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Book Condition: New


The Profound changes, sweeping the media in the country, have confronted the vast readership of the newspapers and the audience of the electronic media with newly emerging concepts. Whereas earlier development and societal concerns were the prime objectives of the media, now media are being propelled by the market forces and commercial considerations. The shift from information to infotainment and declining importance of Public Service Broadcasting has been quite noticeable during the recent years. The media not only influence market forces but are in turn influenced by them. In the above context, AMIC-India with support from FES, Organised a series of five regional seminars in different parts of the country and a National Colloquium in New Delhi during 1996. These seminars and the National Colloquium elicited wide ranging perspectives and views on different aspects of the subject. Along with the proceeding of the seminars and the National Colloquium, some of the selected papers have been put together in this book for wide dissemination and debate. A number of Annexures including industry codes and excerpts from the Sengupta Committee Report have been painstakingly included for presenting a comprehensive view on the subject. This book is the fourth publication in the series of proceedings of the seminars organized by AMIC-India in collaboration with FES during the last four years. It is hoped that this endeavour will be useful for those who are interested in social responsibility of media, media policy, public service broadcasting and media in changing market environment. Printed Pages: 266.

Title: Media and Market Forces: Challenges and Opportunities

Author Name: V.S. Gupta & Rajeshwar Dyal (Eds.)

Categories: India, Economics,

Publisher: New Delhi, Concept Publishing Company: 1998

ISBN: 8170226988

ISBN 13: 9788170226987

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 700995

Keywords: Media and Market Forces: Challenges and Opportunities V.S. Gupta & Rajeshwar Dyal (Eds.)