Handbook of Journalism and Mass Communication

By: Vir Bala Aggarwal & V.S. Gupta (Authors)

Price: $30.00

Quantity: 500 available

Book Condition: New


The exponential growth in media, particularly in electronic and satellite communication and the rapid advances in communication and the rapid advances in communication technology are the defining characteristics of the contemporary society. This development has created widespread interest in this area of study; which is reflected in the increasing number of courses, and also the number of students joining such courses, started by several institutions and universities in the country. The book is intended to meet the growing demand for a publication which would discuss all aspects of the subject comprehensively. The book has been divided in six sections comprising: mass Communication Origin and Development, Theories and Indian Communication Landscape, Print Media, Electronics Media, Media Management, Public Relations and Advertising. The concluding section includes a number of annexure and a comprehensive glossary of terms drawn from multi disciplinary point of view. The publication has been updated by including data available up to March 2001. Printed Pages: 474.

Title: Handbook of Journalism and Mass Communication

Author Name: Vir Bala Aggarwal & V.S. Gupta (Authors)

Categories: Journalism, India,

Publisher: New Delhi, Concept Publishing Company: 2001

ISBN: 8170228808

ISBN 13: 9788170228806

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 701381

Keywords: Handbook of Journalism and Mass Communication Vir Bala Aggarwal & V.S. Gupta (Authors)