Applied Case Studies in Marketing

By: S. Shajahan

Price: $22.25

Quantity: 500 available


fter the global meltdown of 2008, there was a felt need among B-schools to equip MBA students, management professionals and practitioners with strategies on managing an economic crisis, its after-effects and recovery. The 'Go to Market' series was developed in response to such a need. Printed Pages: 590.in Demy 4To) with CD

Title: Applied Case Studies in Marketing

Author Name: S. Shajahan

Categories: History, India,

Publisher: New Delhi, Primus Books: 2011

ISBN: 9789380607115

Binding: Softcover

Book Condition: New

Seller ID: 701640

Keywords: Applied Case Studies in Marketing S. Shajahan