Tata Log: Eight Modern Stories from a Timeless Institution

By: Harish Bhat

Price: $8.00

Quantity: 500 available

Book Condition: New


TATAlog?Log (English) = Record-keeping device Log (Hindi) PeopleTATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’Printed Pages: 224.

Title: Tata Log: Eight Modern Stories from a Timeless Institution

Author Name: Harish Bhat

Categories: India, Fiction,

Publisher: Delhi, India, Penguin Books India Pvt. Ltd.: 2014

ISBN: 0143423347

ISBN 13: 9780143423348

Binding: Softcover

Book Condition: New

Seller ID: 103448

Keywords: Tata Log: Eight Modern Stories from a Timeless Institution Harish Bhat