A Fine Line: How Design Strategies are Shaping The Future of Business

By: Hartmut Esslinger

Price: $12.00

Quantity: 500 available

Book Condition: New


A Fine Line is a story about business transformation and a guide, written for business executives, managers, and consultants by Hartmut Essligner , founder of frog design, Inc one of the world's foremost strategic-creative consulting firms. This book reveals the secrets behind Essligner and frog's own transformation from industrial design wunderkind to a strategic-creative consulting firm that has helped companies as varied as Apple and Disney to change the way they do business. The stories, ideas, and strategies in these pages prove that cultural, humanistic, and economic power of creative strategy is the best preparation for the evolving business challenges of the new century.Printed Pages: 224.

Title: A Fine Line: How Design Strategies are Shaping The Future of Business

Author Name: Hartmut Esslinger

Categories: India, Business and Trade,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books: 2011

ISBN: 8126529547

ISBN 13: 9788126529544

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Seller ID: 104513

Keywords: A Fine Line: How Design Strategies are Shaping The Future of Business Hartmut Esslinger