Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals

By: Adrian Ryans

Price: $8.00

Quantity: 500 available

Book Condition: New


Seating Low Cost Competition is U practical guide that will help executives in traditional companies develop winning strategies to meet the growing challenge from low cost competitors. Many companies are being severely challenged by low cost competitors - competitors that offer "good enough" products and services at very attractive prices. In many industries the low cost threat is coming from companies based in developing countries, particularly in Asia. Some of these companies have huge, rapidly growing, highly competitive domestic markets, which help to create low cost competitors that can rapidly become formidable challengers to established Western and other (level open-market players. In other industries it is home-grown companies, such as Ryanair, Aldi, and ING DIRECT that are the challengers.Printed Pages: 272.

Title: Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals

Author Name: Adrian Ryans

Categories: India, Fiction,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books: 2010

ISBN: 8126525045

ISBN 13: 9788126525041

Binding: Softcover

Book Condition: New

Seller ID: 104548

Keywords: Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals Adrian Ryans