Brand from The Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

By: Libby Sartain & Mark Schumann

Price: $9.00

Quantity: 500 available

Book Condition: New


This book shows leaders across an organization how to work together to motivate employees to embrace the meaning of the brand, and thus consistently deliver the experience it promises to its customers. It also explains how internal branding can be used recruit the best new employees. The authors provide the first comprehensive, step-by-step guide for creating legendary brands from the inside out. Features include practical examples and case histories from famously employee-friendly companies like Southwest Airlines and Yahoo!.Printed Pages: 272.

Title: Brand from The Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Author Name: Libby Sartain & Mark Schumann

Categories: India, Fiction,

Edition: First Edition

Publisher: New Delhi, India, Times Group Books: 2009

ISBN: 8126520914

ISBN 13: 9788126520916

Binding: Softcover

Book Condition: New

Seller ID: 104566

Keywords: Brand from The Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business Libby Sartain & Mark Schumann